# Lusha review

> Lusha provides verified B2B contact details, company profiles, and real-time buying signals accessible through a web workspace, Chrome extension, CRM integrations, and Model Context Protocol (MCP) connections for AI tools.

- Canonical: https://toolsrankai.com/tools/lusha
- Official site: https://www.lusha.com/
- ToolsRank rank / score: #138 / 77.6 (methodology https://toolsrankai.com/methodology)
- Categories: AI Marketing & Sales, Data Enrichment & Sales Research, AI Lead Generation & Prospecting
- Pricing: Free plan available; paid tiers via credits & custom Scale plan. At the review date of September 8, 2026, Lusha offers a Free plan providing up to 40 credits per month, with email reveals costing 1 credit and phone reveals costing 5 credits. Paid tiers and the customizable Scale plan offer rolled-over monthly credits or upfront annual credits, but exact recurring dollar prices are not listed on the public pricing page and require checking their official pricing page or contacting sales.
- Fact-checked: 2026-09-08 · First listed: 2026-09-23

## Verdict

Lusha suits sales reps, recruiters, and revenue operations teams that rely on direct dials and want prospecting data embedded into CRMs or AI assistants via MCP. It is less suitable for B2C consumer businesses or teams looking for unmetered bulk contact exports without credit limits.

## What it is

Lusha is a sales intelligence and B2B data enrichment platform that provides revenue teams and AI agents with verified contact records, company profiles, and actionable buying signals. The platform indexes more than 290 million verified contacts and 29 million company profiles, providing access to 77 verified fields and 24 real-time signals covering hiring surges, leadership departures or appointments, and funding rounds. Lusha exposes this data through several interfaces: a browser extension for extracting details on professional networks, a cloud Workspace for list building and ICP scoring, and an API for programmatic workflow automation. In addition to conventional CRM connections like Salesforce and HubSpot, Lusha features a Model Context Protocol (MCP) server that connects directly into Claude, ChatGPT, and other MCP-enabled assistants. Contact consumption is managed through a credit model where uncovering an email address consumes one credit and finding a direct phone number uses five credits. Unused monthly credits roll over up to double the monthly allowance on active monthly plans. Data privacy compliance includes independent validations under GDPR, CCPA, SOC 2 Type II, ISO 27001, and ISO 27701 standards.

**What makes it different:** Lusha integrates verified B2B phone and email intelligence directly into AI assistants like Claude and ChatGPT via Model Context Protocol (MCP), backed by ISO 27701 privacy certifications and an active Community validation network.

**Best for:** outbound sales reps and GTM teams needing verified direct dials, emails, and native MCP data connectivity inside AI assistants

**Not ideal for:** B2C marketers or teams requiring unlimited contact exports without credit consumption tracking

## Key features

- **Model Context Protocol (MCP) Integration** — Connects verified B2B contact data and company insights directly into Claude, ChatGPT, or compatible AI agent workflows without leaving chat interfaces.
- **Chrome Browser Extension** — Surfaces direct dial phone numbers and verified business emails directly over professional networking websites and company portals.
- **Automated CRM Enrichment** — Enriches incoming and existing CRM leads inside Salesforce, HubSpot, and other supported platforms automatically upon record creation.
- **Account Buying Signals** — Monitors real-world events including leadership changes, funding announcements, and hiring surges tied directly to specific target accounts.
- **Credit-Based Verification** — Charges access on a per-reveal credit basis, with 1 credit per verified business email and 5 credits per verified direct phone number.
- **Community Exchange Program** — Allows opt-in community members to share business email header and signature attributes in exchange for additional monthly contact credits.

## Use cases

- **Outbound Sales Prospecting** — Identify target accounts matching ideal customer profiles, reveal direct phone numbers, and book meetings with decision-makers.
- **AI-Assisted Account Research** — Query Claude or ChatGPT via Lusha's MCP connection to generate target account lists based on funding milestones and recent executive hires.
- **Inbound Lead Enrichment** — Automatically supplement short form submissions with complete company and professional contact details across CRMs like Salesforce and HubSpot.
- **Recruiting and Executive Sourcing** — Re-verify talent pipelines and source candidate phone numbers and email contacts for open job postings.

## How it works

1. Install the browser extension, access the web Workspace, or connect Lusha's MCP server to Claude or ChatGPT.
2. Define target prospect filters or query target accounts using natural language buying signals.
3. Spend credits to reveal verified work email addresses (1 credit) or direct phone numbers (5 credits).
4. Sync contacts directly into CRM platforms like Salesforce, HubSpot, or automation tables in Make and Zapier.

## Pros

- Direct Model Context Protocol (MCP) integration allows natural language lead querying inside Claude and ChatGPT.
- Rigorous compliance standards including ISO 27701, ISO 27001, SOC 2 Type II, GDPR, and CCPA certification.
- Credit rollover on monthly plans allows accumulating up to twice the plan's credit limit while subscribed.
- High reported contact coverage with over 290 million verified records and 24 real-time account buying signals.

## Limitations

- Phone numbers consume 5 credits per lookup compared to 1 credit per email, which can deplete allowances quickly.
- The community tier requires syncing business email contact headers and signatures to receive bonus credits.
- Public pricing pages do not display fixed dollar amounts for mid-tier or Scale plans, requiring direct contact with sales.

## Pricing

| Plan | Price | Notes |
| --- | --- | --- |
| Free | $0 / monthstring:month:month-to-month plan credit allocation (month) -> month; standard monthly reset. |  |
| Scale | Custom / custom |  |

At the review date of September 8, 2026, Lusha offers a Free plan providing up to 40 credits per month, with email reveals costing 1 credit and phone reveals costing 5 credits. Paid tiers and the customizable Scale plan offer rolled-over monthly credits or upfront annual credits, but exact recurring dollar prices are not listed on the public pricing page and require checking their official pricing page or contacting sales. Vendor prices and limits change; verify on the official pricing page before purchasing.

## Score factors

- editorial: 78 (editorial)
- utility: 84 (editorial)
- trust: 85 (editorial)
- freshness: 88 (editorial)
- engagement: 8 (measured)
- momentum: 100 (measured)

## Languages, platforms, integrations

- Languages: en
- Platforms: Web, Chrome Extension, API
- Integrations: Salesforce, HubSpot, monday.com, Zoho, Clay, Make, n8n, Zapier, Claude, ChatGPT

## FAQ

### What are Lusha credits and how are they consumed?

Lusha uses a credit model to unlock contact information. Revealing a verified email address uses 1 credit, while revealing a direct phone number uses 5 credits.

### What is included in Lusha's Free plan?

The Free plan provides up to 40 credits per month along with access to basic prospecting features, the browser extension, and CRM integrations without requiring a credit card.

### Can Lusha be accessed directly inside Claude or ChatGPT?

Yes. Lusha connects natively to Claude and ChatGPT, and provides a Model Context Protocol (MCP) server so any compatible AI client can search and enrich B2B data directly.

### How does Lusha ensure data compliance?

Lusha is GDPR and CCPA compliant and is audited under SOC 2 Type II, ISO 27001, and ISO 27701 standards. Individuals can also remove their information using a self-removal opt-out form.

### Do unused credits roll over each month?

On active monthly plans, unused credits roll over up to twice the plan credit limit. On annual plans, credits are provided upfront and reset at the end of the annual cycle.

### What is the Lusha Community Program?

The Community program grants members extra credits in exchange for syncing their business email headers and signatures to help validate and refresh B2B records.

## Alternatives

- [Apollo.io](https://toolsrankai.com/tools/apollo-io) — A sales intelligence and engagement platform with a large contact database and AI-assisted outreach.
- [Clay](https://toolsrankai.com/tools/clay) — A data enrichment and outbound workflow platform that chains dozens of data providers with AI research agents.

## Sources checked

- [Lusha Official Homepage](https://www.lusha.com/)
- [Lusha Pricing & Plans](https://www.lusha.com/pricing/)
- [Lusha Community Program Information](https://www.lusha.com/privacy/community/)
- [Lusha Community FAQs](https://www.lusha.com/privacy/community-faqs/)

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Cite https://toolsrankai.com/tools/lusha for ToolsRank's editorial judgment; verify changing vendor facts through the sources above. Reviewed 2026-09-08.
