AnswerThePublic score factors
Editorial quality78
Practical utility82
Trust & transparency80
Freshness84
Engagement quality0
Momentum50
Decision guide · Reviewed Sep 8, 2026 · AI SEO & Content Optimization, AI Keyword Research & Topic Clustering
AnswerThePublic
72.1
Frase
73Choose AnswerThePublic when you need brainstorming content calendars, uncovering specific customer questions, and building question-focused SEO briefs. Choose Frase when you need freelancers and small teams that want research, briefs, drafting, and optimisation in one affordable tool.
At a glance
The practical differences
| Decision factor | AnswerThePublic | Frase |
|---|---|---|
| Best for | brainstorming content calendars, uncovering specific customer questions, and building question-focused SEO briefs | freelancers and small teams that want research, briefs, drafting, and optimisation in one affordable tool |
| Not ideal for | in-depth technical site auditing, rank tracking across thousands of URLs, or backlink profile analysis | enterprise content operations needing advanced monitoring, permissions, and integrations |
| Pricing | At the 2026-09-08 review date, AnswerThePublic provides registered users with 3 free daily searches. Paid annual subscriptions start at $6.66/month ($79.92 billed yearly) for the Starter tier, up to $66/month ($792 billed yearly) for the Business plan. Monthly billing is also offered. Check the official pricing page for up-to-date pricing. | Frase offers a low-cost trial and Basic, Team, and Enterprise plans at the review date, with AI writing included up to plan limits. Confirm current prices on the official pricing page. |
| Key difference | Rather than standard tabular keyword metrics, AnswerThePublic visually structures the exact long-tail phrasing, prepositions, and questions users search across engines and AI models. | An end-to-end research-to-draft workflow at a lower price point than the leading optimisation suites. |
| Overall rank | #320 | #297 |
| Review verdict | AnswerThePublic is well suited for content creators, agencies, and PR strategists looking for rapid question ideation, long-tail search intent, and customer insights. It is less suitable for technical SEO practitioners who require comprehensive backlink analysis, site auditing, or enterprise-scale competitive rank tracking. | Good value for freelancers and small teams. Larger teams may want deeper planning, monitoring, and integrations from higher-priced tools. |
Frase score factors
Editorial quality76
Practical utility79
Trust & transparency76
Freshness80
Engagement quality5
Momentum100
AnswerThePublic strengths
- Intuitive visualization of search intent categorized by question prefixes and prepositions
- Surfaces customer language across multiple engines including Google, YouTube, Amazon, and AI models
- Free registration provides 3 searches per day for occasional research
- Direct export capabilities to CSV/XLSX and high-resolution visual charts for client decks
- Built-in search listening alerts notify teams of emerging keyword trends
Frase strengths
- Affordable all-in-one workflow
- Useful question research
- Fast briefs
- Trial available
Frequently asked
AnswerThePublic vs Frase
Should I choose AnswerThePublic or Frase?+
Choose AnswerThePublic when you need brainstorming content calendars, uncovering specific customer questions, and building question-focused SEO briefs. Choose Frase when you need freelancers and small teams that want research, briefs, drafting, and optimisation in one affordable tool. ToolsRank scores AnswerThePublic 72.1 and Frase 73; the gap reflects editorial quality, utility, trust, and freshness, not popularity or payment.
Is AnswerThePublic cheaper than Frase?+
AnswerThePublic: At the 2026-09-08 review date, AnswerThePublic provides registered users with 3 free daily searches. Paid annual subscriptions start at $6.66/month ($79.92 billed yearly) for the Starter tier, up to $66/month ($792 billed yearly) for the Business plan. Monthly billing is also offered. Check the official pricing page for up-to-date pricing. Frase: Frase offers a low-cost trial and Basic, Team, and Enterprise plans at the review date, with AI writing included up to plan limits. Confirm current prices on the official pricing page. Compare the plan you would actually use and verify current prices on each vendor's pricing page before purchasing.
Which is better for ai seo & content optimization?+
Frase currently scores higher for ai seo & content optimization work. AnswerThePublic remains the stronger pick when your priority is brainstorming content calendars, uncovering specific customer questions, and building question-focused SEO briefs. Avoid Frase if you are enterprise content operations needing advanced monitoring, permissions, and integrations.
Can I use AnswerThePublic and Frase together?+
Yes. AnswerThePublic stands out for rather than standard tabular keyword metrics, AnswerThePublic visually structures the exact long-tail phrasing, prepositions, and questions users search across engines and AI models. Frase stands out for an end-to-end research-to-draft workflow at a lower price point than the leading optimisation suites. Pairing them makes sense when one workflow needs both strengths; otherwise pick the tool that matches your primary job.