Cognism score factors
Editorial quality82
Practical utility86
Trust & transparency85
Freshness82
Engagement quality7
Momentum100
Decision guide · Reviewed Sep 23, 2026 · AI Marketing & Sales, Data Enrichment & Sales Research, AI Lead Generation & Prospecting
Cognism
78.6
Warmly
74.9Choose Cognism when you need sales and RevOps teams targeting European decision-makers through direct mobile phone outreach and intent signals. Choose Warmly when you need B2B revenue and demand generation teams with high-intent website traffic who need automated person-level identification, instant chat qualification, and CRM orchestration..
At a glance
The practical differences
| Decision factor | Cognism | Warmly |
|---|---|---|
| Best for | sales and RevOps teams targeting European decision-makers through direct mobile phone outreach and intent signals | B2B revenue and demand generation teams with high-intent website traffic who need automated person-level identification, instant chat qualification, and CRM orchestration. |
| Not ideal for | early-stage startups needing a self-serve, entry-level credit plan with instant credit-card checkout | B2C businesses, early-stage bootstrap startups with low web traffic, or organizations looking for self-serve, low-cost monthly sales automation software. |
| Pricing | Cognism does not publish fixed public rates. Subscriptions start with 5 seats under Standard or Pro plans, with pricing tailored to seat requirements, credit bundles, and standalone add-ons like CRM Enrichment or Data-as-a-Service. Verified at the review date. | Pricing verified at review date (September 2026). Warmly offers quarterly and annual billing across three tiers starting from 10,000 credits per month, with optional add-on modules for signals, video avatars, and personalized site experiences. Prospective buyers should confirm current terms and credit limits on the official pricing page. |
| Key difference | Cognism specializes in European B2B coverage paired with phone-verified mobile data, ISO 27001/27701 and SOC 2 Type II certifications, and built-in Do-Not-Call (DNC) and TPS list suppression. | Unlike legacy IP-lookup tools that only detect corporate networks, Warmly matches anonymous site visits to specific individuals and buying committee members, instantly initiating contextual on-site conversations, retargeting ads, or outbound email sequences. |
| Overall rank | #93 | #351 |
| Review verdict | Cognism suits mid-market and enterprise sales teams conducting cold calling or outbound prospecting into the UK and mainland Europe where compliance and mobile accuracy are critical. It is less suited for solo founders, micro-teams, or non-European operations looking for cheap, self-serve credit packs. | Warmly suits mid-market and enterprise B2B sales organizations seeking to turn uncommitted website visitors into pipeline without expanding SDR headcount. It is less suitable for early-stage startups or low-traffic websites that cannot justify enterprise contract commitments starting at $10,000 annually. |
Warmly score factors
Editorial quality78
Practical utility82
Trust & transparency75
Freshness85
Engagement quality7
Momentum100
Cognism strengths
- High accuracy on European contact records and direct-dial mobile phone numbers
- Dual ISO 27001 and ISO 27701 certifications alongside automated DNC/TPS list scrubbing
- Credits only decrement once per revealed record unless the contact changes jobs
- Native Bombora intent integration available inside the Pro tier
Warmly strengths
- Deanonymizes traffic at the person level rather than relying solely on company-level IP matching.
- Bridges inbound website conversion (chat, popups) and outbound orchestration (TAM agent, ads) on one platform.
- Deep native integrations with leading enterprise CRMs (Salesforce, HubSpot) and Slack for real-time alerting.
- Comprehensive intent tracking incorporating 1st-, 2nd-, and 3rd-party signals like Bombora.
- Quarterly billing terms available for teams looking to evaluate the platform before an annual commitment.
Frequently asked
Cognism vs Warmly
Should I choose Cognism or Warmly?+
Choose Cognism when you need sales and RevOps teams targeting European decision-makers through direct mobile phone outreach and intent signals. Choose Warmly when you need B2B revenue and demand generation teams with high-intent website traffic who need automated person-level identification, instant chat qualification, and CRM orchestration.. ToolsRank scores Cognism 78.6 and Warmly 74.9; the gap reflects editorial quality, utility, trust, and freshness, not popularity or payment.
Is Cognism cheaper than Warmly?+
Cognism: Cognism does not publish fixed public rates. Subscriptions start with 5 seats under Standard or Pro plans, with pricing tailored to seat requirements, credit bundles, and standalone add-ons like CRM Enrichment or Data-as-a-Service. Verified at the review date. Warmly: Pricing verified at review date (September 2026). Warmly offers quarterly and annual billing across three tiers starting from 10,000 credits per month, with optional add-on modules for signals, video avatars, and personalized site experiences. Prospective buyers should confirm current terms and credit limits on the official pricing page. Compare the plan you would actually use and verify current prices on each vendor's pricing page before purchasing.
Which is better for ai marketing & sales?+
Cognism currently scores higher for ai marketing & sales work. Warmly remains the stronger pick when your priority is B2B revenue and demand generation teams with high-intent website traffic who need automated person-level identification, instant chat qualification, and CRM orchestration.. Avoid Cognism if you are early-stage startups needing a self-serve, entry-level credit plan with instant credit-card checkout.
Can I use Cognism and Warmly together?+
Yes. Cognism stands out for cognism specializes in European B2B coverage paired with phone-verified mobile data, ISO 27001/27701 and SOC 2 Type II certifications, and built-in Do-Not-Call (DNC) and TPS list suppression. Warmly stands out for unlike legacy IP-lookup tools that only detect corporate networks, Warmly matches anonymous site visits to specific individuals and buying committee members, instantly initiating contextual on-site conversations, retargeting ads, or outbound email sequences. Pairing them makes sense when one workflow needs both strengths; otherwise pick the tool that matches your primary job.