Keywords Everywhere score factors
Editorial quality82
Practical utility86
Trust & transparency85
Freshness85
Engagement quality8
Momentum75
Decision guide · Reviewed Sep 23, 2026 · AI SEO & Content Optimization
Keywords Everywhere
77.5
Profound
76.1Choose Keywords Everywhere when you need marketers, creators, and online merchants looking for immediate keyword search volume, CPC metrics, and SERP insights right inside their browser and LLM prompts. Choose Profound when you need brands and marketing agencies needing to monitor share of voice, citations, and factual accuracy across consumer AI answer engines.
At a glance
The practical differences
| Decision factor | Keywords Everywhere | Profound |
|---|---|---|
| Best for | marketers, creators, and online merchants looking for immediate keyword search volume, CPC metrics, and SERP insights right inside their browser and LLM prompts | brands and marketing agencies needing to monitor share of voice, citations, and factual accuracy across consumer AI answer engines |
| Not ideal for | teams needing native Safari or mobile support, or enterprise marketers seeking automated technical site audit crawlers | small businesses seeking traditional Google keyword rank tracking or basic website analytics without answer engine focus |
| Pricing | At the review date (2026-09-08), basic browser features, link metrics, and AI prompts are free with no credit card required. Search volume, CPC, competition data, and historical trends require purchasing annual credit plans; specific pricing tiers are not detailed on the reviewed homepage and should be confirmed on the official pricing page. | At the review date in September 2026, paid plans start at $99 per month billed annually for the Starter tier, $399 per month for Growth, and custom quotes for Enterprise. Check the official pricing page for current rates. |
| Key difference | Unlike standalone SEO suites that require separate web apps, it overlays search volume, competitor metrics, and AI prompts directly inside Google, YouTube, Amazon, and AI chat interfaces, complete with an MCP server connection for coding editors. | Profound queries real front-end consumer interfaces rather than model APIs, runs tracked prompts daily to account for generative answer variability, and incorporates an anonymized panel dataset of over 1.5 billion real-world AI user prompts. |
| Overall rank | #100 | #176 |
| Review verdict | Keywords Everywhere suits SEO consultants, content creators, and e-commerce sellers who want ambient keyword volume and competitive data without opening a dedicated SEO dashboard. It is less suitable for users looking for automated site-wide crawls or those who conduct research exclusively in Safari or on mobile devices. | Profound suits marketing, SEO, and communications teams that need systematic measurement of how AI answer engines cite and portray their brands. It is less relevant for local brick-and-mortar shops or teams solely focused on standard search engine results pages. |
Profound score factors
Editorial quality78
Practical utility82
Trust & transparency79
Freshness88
Engagement quality8
Momentum100
Keywords Everywhere strengths
- Seamless in-browser workflow across Google, YouTube, Amazon, and social media platforms
- MCP server support allows integration with developer and AI tools like Cursor and VS Code
- Generous free tier including prompt libraries, traffic estimates, and Moz link metrics
- Transparent privacy model where keyword inputs are not stored beyond fetching metrics
Profound strengths
- Scrapes consumer browser outputs rather than raw API endpoints to mirror real user experiences
- Provides real-world prompt demand data from an opt-in consumer panel dataset
- Includes dedicated FactCheck reporting to pinpoint and correct brand misinformation
- Supports multi-region monitoring spanning more than 150 regions and 30 languages on enterprise plans
Frequently asked
Keywords Everywhere vs Profound
Should I choose Keywords Everywhere or Profound?+
Choose Keywords Everywhere when you need marketers, creators, and online merchants looking for immediate keyword search volume, CPC metrics, and SERP insights right inside their browser and LLM prompts. Choose Profound when you need brands and marketing agencies needing to monitor share of voice, citations, and factual accuracy across consumer AI answer engines. ToolsRank scores Keywords Everywhere 77.5 and Profound 76.1; the gap reflects editorial quality, utility, trust, and freshness, not popularity or payment.
Is Keywords Everywhere cheaper than Profound?+
Keywords Everywhere: At the review date (2026-09-08), basic browser features, link metrics, and AI prompts are free with no credit card required. Search volume, CPC, competition data, and historical trends require purchasing annual credit plans; specific pricing tiers are not detailed on the reviewed homepage and should be confirmed on the official pricing page. Profound: At the review date in September 2026, paid plans start at $99 per month billed annually for the Starter tier, $399 per month for Growth, and custom quotes for Enterprise. Check the official pricing page for current rates. Compare the plan you would actually use and verify current prices on each vendor's pricing page before purchasing.
Which is better for ai seo & content optimization?+
Keywords Everywhere currently scores higher for ai seo & content optimization work. Profound remains the stronger pick when your priority is brands and marketing agencies needing to monitor share of voice, citations, and factual accuracy across consumer AI answer engines. Avoid Keywords Everywhere if you are teams needing native Safari or mobile support, or enterprise marketers seeking automated technical site audit crawlers.
Can I use Keywords Everywhere and Profound together?+
Yes. Keywords Everywhere stands out for unlike standalone SEO suites that require separate web apps, it overlays search volume, competitor metrics, and AI prompts directly inside Google, YouTube, Amazon, and AI chat interfaces, complete with an MCP server connection for coding editors. Profound stands out for profound queries real front-end consumer interfaces rather than model APIs, runs tracked prompts daily to account for generative answer variability, and incorporates an anonymized panel dataset of over 1.5 billion real-world AI user prompts. Pairing them makes sense when one workflow needs both strengths; otherwise pick the tool that matches your primary job.