AI creation inside a broad collaborative design and content production suite.
Full evaluationGlossary · Updated Sep 2, 2026
Generative AI
AI systems that create new content such as text, images, audio, video, or code from prompts rather than only classifying existing data.
Definition
Generative AI refers to models that produce novel outputs. Text generators are LLMs; image and video generators are usually diffusion or transformer models; audio models synthesise speech and music. The term contrasts with discriminative AI, which labels or scores inputs. Generative tools are evaluated on quality, controllability, rights, and cost.
Why it matters when choosing a tool
Knowing which kind of generation a tool performs, and how outputs are licensed, determines whether it fits your workflow and whether you can use the results commercially.
Where you will meet it
AI Image & Design, AI Video Generation, AI Music Generation
Related terms
Large language model (LLM) · Diffusion model · Text-to-image · Text-to-video
Tools where this matters
Reviewed products in the related categories
An AI-first workspace for creating presentations, documents, websites, and visual stories.
Full evaluation
A generative video and creative production platform for controllable AI filmmaking.
Full evaluation
A production-grade platform for speech, voice, dubbing, audio, and conversational agents.
Full evaluation
AI stem separation, chord detection, and practice suite for musicians
Full evaluation
Generate full songs with vocals and lyrics from a text prompt.
Full evaluation