Direct answer
What is Hailuo?
Hailuo is a multimodal generative AI platform powered by MiniMax H3 that provides text-to-video, image generation, and reference-guided editing tools for visual creators.
Hailuo is an AI media generation platform developed around the MiniMax H3 model family. It supports native multimodal generation, precise editing, and production-oriented asset workflows across both video and still imagery. Creators can generate video clips from text prompts or guide compositions using the Omni Reference feature, which incorporates visual reference assets to anchor style and subject consistency. Alongside core video generation, the interface includes image creation tools, audio features, an AI agent workspace ('Hailuo Agent'), and specialized creative styles including CineScope, SnapMorph, and Style Switch. The platform also points creators toward tutorials and open-weight project workflows to assist in hands-on production.
Hailuo is built directly on the MiniMax H3 foundation model, combining native multimodal generation with Omni Reference inputs for structured visual guidance.
Product capabilities
Key features
MiniMax H3 Video Generation
Generates AI video clips utilizing the native multimodal capabilities of the MiniMax H3 model.
Omni Reference Controls
Allows creators to supply reference inputs to maintain subject, style, and character continuity across generations.
Multimodal Image Creation
Generates still images from prompts and visual assets within the same creative environment.
Hailuo Agent
Provides an integrated assistant interface to support creative workflows and multimodal asset generation.
Creative Packs and Presets
Includes dedicated styling modules such as CineScope, Style Switch, SnapMorph, and LoveFrame.
Practical fit
Who should use Hailuo?
Concept Video Prototyping
Produce short cinematic video sequences from descriptive text prompts for creative ideation.
Reference-Guided Media Creation
Use reference images to direct character appearance or visual styling in generated videos.
Stylized Visual Generation
Apply built-in creative presets like CineScope or Style Switch to output thematic imagery.
Editorial assessment
Pros and limitations
Where it is strong
- Powered by the MiniMax H3 multimodal foundation model
- Omni Reference tool allows reference-guided asset generation
- Includes both video and image creation modules in one interface
Where to be careful
- Exact subscription prices and credit limits are not shown on the public landing page
- Commercial licensing terms are not documented on the main overview page
Commercial context
Hailuo pricing
At the review date of 2026-09-08, the official website indicates monthly subscription options with 'From /mo' and 'Subscribe' buttons, but does not disclose specific numerical prices or tier packages on the public landing page. Users should inspect the account dashboard for current rates.
Pricing, limits, taxes, model access, and regional availability can change. Verify the purchase-critical details on the official pricing page linked under Sources.
Transparent ranking
Why Hailuo scores 67
Each factor is scored on a 100-point scale, then combined using the public ToolsRank weights. Engagement and momentum stay at a neutral baseline until measured signals exist, so no tool can gain or lose position from numbers nobody recorded.
Compatibility
Languages, platforms, and integrations
Languages
- English
Integrations & surfaces
- Web browser
Community
Reviews and questions
No approved member reviews yet. Editorial factors above are the only rating on this page.
Reviews and questions come from Google-signed members and are checked by an editor before they appear.
Frequently asked
Hailuo FAQ
What model does Hailuo use?+
Hailuo is built on the MiniMax H3 model family, supporting native multimodal generation for video and imagery.
Does Hailuo support image references for video?+
Yes, Hailuo includes an Omni Reference feature that allows users to supply reference images to guide generation.
Can Hailuo create both images and videos?+
Yes, the platform includes dedicated workflows for both video creation ('Create Video') and image creation ('Create Image').
How much does Hailuo cost?+
The official site indicates subscription availability with 'From /mo' and 'Subscribe' links, but explicit prices and credit amounts are not stated on the public homepage. Check the logged-in dashboard for current terms.
