Direct answer
What is Moz Pro?
Moz Pro is an established search marketing suite that combines traditional SEO essentials—such as keyword research, site audits, rank tracking, and backlink analysis—with AI search visibility tracking across major LLMs.
Moz Pro provides a centralized platform for managing organic search and generative engine optimization (GEO). Built around proprietary industry metrics like Domain Authority (DA), Page Authority (PA), and Brand Authority, the platform tracks technical health, organic search rankings across more than 170 search engines, and competitive backlink footprints using an index of over 44 trillion links. In addition to traditional SERP tracking, Moz Pro includes AI search monitoring. Users can track brand mentions and share of voice inside AI-generated answers from models including ChatGPT, Google Gemini, Google AI Mode, and Perplexity. The platform alerts teams to how LLMs cite their brand, identifies keyword and content gaps, and produces AI content briefs to guide copywriting. Subscribers also gain access to technical site crawl diagnostics to surface broken links or crawl errors, competitive gap analyses, automated scheduled reporting, and the MozBar Premium browser extension for on-page analysis.
Moz combines foundational search metrics like Domain Authority and Brand Authority with multi-model AI search visibility tracking across ChatGPT, Gemini, Google AI Mode, and Perplexity within standard plans.
Product capabilities
Key features
Keyword Explorer
Research traffic-driving keywords, search volumes, topic suggestions, and difficulty scores against a 1.25 billion-plus keyword index.
AI Search & Visibility Tracking
Monitor brand presence and citation share across answers generated by ChatGPT, Google Gemini, Google AI Mode, and Perplexity with weekly prompt tracking.
Link Explorer & Authority Metrics
Evaluate backlink profiles, inbound links, anchor text, Spam Score, Page Authority, and Domain Authority across an index exceeding 44 trillion links.
Site Crawl & Technical Audits
Crawl website pages on schedule or on demand to uncover technical SEO bugs, redirect issues, and indexing obstacles with actionable fix recommendations.
Rank Tracking & SERP Analysis
Track keyword ranking movements across mobile and desktop search across 170+ search engines and monitor competitor share of voice.
AI Content Briefs
Generate structured content briefs and keyword recommendations to align production with top ranking content and user intent.
MozBar Premium Extension
Inspect on-page SEO elements, page metrics, and SERP competitive data directly while browsing via the browser extension.
Practical fit
Who should use Moz Pro?
Benchmarking Brand Presence in AI Engines
Track brand mentions across 50 to 200 prompts weekly across ChatGPT, Perplexity, and Gemini to identify which sources LLMs cite.
Keyword and Content Gap Planning
Compare organic keyword rankings against competitors to find unserved topics, then generate AI content briefs for writers.
Technical Site Health Monitoring
Run recurring audits crawling from 100,000 to over 1.25 million pages weekly to diagnose technical bottlenecks affecting crawlability.
Client Reporting for Digital Agencies
Produce automated, branded performance reports summarizing rank changes, backlink gains, and visibility scores for client presentations.
Editorial assessment
Pros and limitations
Where it is strong
- Native tracking for AI search visibility across ChatGPT, Gemini, Perplexity, and Google AI Mode
- Access to proprietary metrics including Domain Authority, Page Authority, and Brand Authority
- MozBar Premium browser extension included across all core Pro tiers
- Clear add-on options to scale campaigns, crawl limits, and keyword tracking without jumping full tiers
Where to be careful
- User seat allotments are restrictive, including only 1 to 3 seats on core plans with $49/month per additional seat
- API access is not included with Moz Pro subscriptions and requires a separate paid API plan
- Moz Local and STAT enterprise tracking require distinct products and subscriptions
Commercial context
Moz Pro pricing
Pricing snapshot as of September 2026. Moz Pro plans start at $99/month ($79/month billed annually) for Standard, $179/month ($143/month billed annually) for Medium, and $299/month ($239/month billed annually) for Large. An entry-level single-site tier starts at $49/month. Limited free SEO tools and a Moz Pro free trial are available. Check official pricing pages for current rates and add-on fees.
| Plan | Price | What it includes |
|---|---|---|
| Starter Solution | $49 / month | |
| Standard | $99 / month | |
| Medium | $179 / month | |
| Large | $299 / month |
Pricing, limits, taxes, model access, and regional availability can change. Verify the purchase-critical details on the official pricing page linked under Sources.
Transparent ranking
Why Moz Pro scores 73
Each factor is scored on a 100-point scale, then combined using the public ToolsRank weights. Engagement and momentum stay at a neutral baseline until measured signals exist, so no tool can gain or lose position from numbers nobody recorded.
Compatibility
Languages, platforms, and integrations
Languages
- English
Platforms
- Web
- Chrome Extension
Integrations & surfaces
- Google Chrome
- Google Looker Studio
- Moz API
- Model Context Protocol (MCP)
Community
Reviews and questions
No approved member reviews yet. Editorial factors above are the only rating on this page.
Reviews and questions come from Google-signed members and are checked by an editor before they appear.
Frequently asked
Moz Pro FAQ
Does a Moz Pro plan include API access?+
No. Moz Pro subscriptions do not include paid API access. However, Moz offers a free tier for its API that allows one request every ten seconds up to 50 rows per month, as well as separate paid Moz API plans starting at $20/month.
Which AI models does Moz Pro track for AI visibility?+
Moz Pro's AI search tracking features monitor brand presence across four AI models: ChatGPT (GPT), Google Gemini, Google AI Mode, and Perplexity, updating tracked prompts weekly.
Can I test Moz Pro before buying?+
Yes. Moz offers a free trial for Moz Pro, as well as free community access to basic tools like Keyword Explorer, Link Explorer, and the basic MozBar extension.
How are Moz Pro campaigns defined?+
In Moz Pro, a campaign tracks a specific website or URL alongside up to three competitor domains across up to four search engines per tracked keyword to deliver SEO metrics and comparative rankings.
Can I add more keywords or campaigns without upgrading my entire plan?+
Yes. Moz Pro permits add-on scaling on base plans, including $10/month per additional campaign, $20/month per additional 200 tracked keywords, $15/month per 50,000 crawled pages, and $49/month per additional user seat.
