Direct answer
What is Unify?
Unify is an AI-powered sales execution platform that consolidates B2B contact data, multi-source intent signals, waterfall enrichment, and automated multi-channel sequencing into a single chat-driven interface.
Unify is an outbound sales platform designed to eliminate the fragmented tool stack typically needed for prospecting and pipeline generation. Combining B2B data of 1.1 billion people and 65 million companies across 40+ sources, the platform enables sales representatives to run account research, list building, and multi-channel outreach through an agentic, chat-based interface. The system incorporates native skills and intent signals—such as job changes, hiring activity, funding, technographics, website intent, and product usage—to trigger timely outreach plays. By combining multi-vendor waterfall enrichment for emails and phone numbers with real-time email validation, Unify minimizes manual list hygiene. Outreach sequences span email, phone calls, and social touches, backed by AI copywriting grounded in account research and signal context. Higher-tier tiers introduce managed mailbox creation, warmup, rotation, and deliverability analytics, alongside read/write synchronization with major CRMs including HubSpot and Salesforce.
Unify consolidates list building, multi-vendor waterfall data enrichment, intent tracking, and multi-channel sequence delivery into one agentic chat workspace, bypassing complex multi-tool RevOps pipelines.
Product capabilities
Key features
Agentic Chat Interface
Enables reps to prospect, query data, run research, and draft campaigns using natural language prompts across 50+ native skills.
B2B Contact & Waterfall Data
Accesses a database of 1.1B+ people and 65M+ companies with multi-vendor email and phone waterfalls and real-time email validation.
Multi-Signal Intent Engine
Layers signals including job changes, hiring announcements, funding, tech stack changes, website visits, and social activity to time outreach.
Multi-Channel Sequencing
Coordinates personalized email copy, call tasks, and social touches within unified cadences.
Managed Deliverability
Handles mailbox setup, automated warmup, domain rotation, and bounce prevention for Google and Outlook mailboxes on the Business plan.
CRM & Team Integrations
Offers read-only CRM syncing and Slack alerts on Pro, expanding to bi-directional Salesforce and HubSpot read/write syncing on Business.
Reporting & Attribution
Provides sequence performance tracking, rep activity metrics, signal performance analysis, and bulk export APIs.
Practical fit
Who should use Unify?
Signal-Triggered Outbound
Automatically detect prospect job changes, open hiring roles, or company funding rounds to launch context-aware outbound sequences.
AE Self-Sourcing
Allow Account Executives to run deep account research, closed-lost retargeting, and network-based selling directly from a chat prompt.
Consolidated Prospecting & Enrichment
Replace separate vendors for contact data, phone verification, and sequencing by using an integrated waterfall credit system.
Automated Playbooks
Deploy trigger-based plays that automatically prospect, qualify, and enroll accounts into sequences when high-intent actions occur.
Editorial assessment
Pros and limitations
Where it is strong
- Consolidates contact databases, signal trackers, enrichers, and sequencing tools into a single platform
- Agentic chat interface allows non-technical reps to build lists and run ABM campaigns via plain prompts
- Transparent credit model where average credit costs for emails, phones, and signals are clearly documented
- Native support for managed deliverability including mailbox rotation and warmup on Business plans
Where to be careful
- Two-way read-write CRM synchronization with HubSpot and Salesforce is restricted to the custom annual Business plan
- Managed mailboxes, dialer, automated plays, and webhooks are unavailable on Free, Base, and Pro tiers
- Credit pools are subject to variable consumption depending on the complexity of multi-vendor data runs
Commercial context
Unify pricing
At the review date (2026-09-08), Unify provides a Free plan with limited credits, a Base plan at $20/seat/month, a Pro plan at $60/seat/month, and custom-priced annual Business plans. Credits cover data enrichment, intent signals, and LLM model usage. Always verify current pricing on the official pricing page.
Pricing, limits, taxes, model access, and regional availability can change. Verify the purchase-critical details on the official pricing page linked under Sources.
Transparent ranking
Why Unify scores 74
Each factor is scored on a 100-point scale, then combined using the public ToolsRank weights. Engagement and momentum stay at a neutral baseline until measured signals exist, so no tool can gain or lose position from numbers nobody recorded.
Compatibility
Languages, platforms, and integrations
Languages
- English
Integrations & surfaces
- Salesforce
- HubSpot
- Slack
- Google Workspace
- Microsoft Outlook
Community
Reviews and questions
No approved member reviews yet. Editorial factors above are the only rating on this page.
Reviews and questions come from Google-signed members and are checked by an editor before they appear.
Frequently asked
Unify FAQ
How does the Unify credit system work?+
Credits are the currency used for data enrichment and platform actions. According to Unify, email enrichment averages 1 credit per record, phone enrichment averages 4 credits, and signal queries average 1 credit, though complex runs or niche providers can cost more. LLM model costs are passed through directly as part of your credit balance with no separate AI fee.
What happens if a user runs out of credits?+
Unify enforces a hard cap. When seat credits and shared account credit pools are exhausted, credit-consuming actions pause immediately rather than incurring surprise charges. In-flight automations finish their current step before stopping until credits reset or top-ups are purchased.
Which language models power Unify?+
Unify lists standard model access using GPT 5.4 on Free, Base, and Pro plans, with advanced model access (GPT 5.6) made available on the Business tier.
Can I integrate Unify with Salesforce or HubSpot on the Pro plan?+
On the Pro plan, Salesforce and HubSpot integrations are read-only. Bi-directional read-and-write CRM synchronization requires the custom-priced Business plan.
Does Unify handle email deliverability?+
Yes, on the Business plan Unify offers managed Gmail and Outlook mailboxes with warmup, rotation, and bounce prevention at an additional $25 per mailbox per month.
