Direct answer
What is WATI?
Wati is a conversational customer engagement CRM built around the WhatsApp Business API. It combines no-code chatbots, AI support deflection, broadcast marketing, and a shared team inbox.
Wati, developed by Clare.AI Limited, is a conversational cloud platform centered on the WhatsApp Business API with support for connected channels including Instagram, Facebook Messenger, and TikTok. It equips customer-facing teams with a centralized team inbox, marketing broadcast engines, and conversational automation. For support, Wati offers no-code chatbots and AI support agents trained on company knowledge bases to deflect frequent inquiries and triage tickets to human operators. Sales and marketing teams can deploy Click-to-WhatsApp (CTWA) ads, execute personalized broadcast campaigns, track campaign attribution, and automate post-conversion interactions. With integrations for major commerce systems and CRMs, conversations and customer properties stay synchronized across the company's operating stack.
Wati focuses natively on the official WhatsApp Business API, combining conversational marketing broadcasts, e-commerce catalogue checkout, and AI deflection agents in a single shared team inbox.
Product capabilities
Key features
Unified Team Inbox
Consolidates WhatsApp messages, WhatsApp Business Calling, Instagram DMs, Facebook Messenger, and TikTok chats into one shared inbox with routing rules and tags.
AI Support Agents & No-Code Chatbots
Automates lead qualification and query deflection using knowledge-base trained AI agents alongside visual no-code flow builders.
WhatsApp Broadcast Campaigns
Sends targeted broadcast messages at scale with delivery tracking, carousel templates, and custom notifications.
Click-to-WhatsApp (CTWA) Ad Tracking
Connects Meta and Google ads directly into WhatsApp conversations, tracking source tags and conversion performance.
E-Commerce Integrations
Connects with Shopify, WooCommerce, and WhatsApp Catalog to send abandoned cart reminders and automate order updates.
Wati AI Co-pilot & Astra AI Agents
Assists human agents with reply suggestions and enables deploying Astra conversational agents across chat, web, and voice.
Workflow
How WATI works
- Connect your official WhatsApp Business number and optional social channels to Wati.
- Configure no-code chatbots or upload knowledge materials to train your AI support agent.
- Manage inbound messages in the multi-agent shared inbox or automate qualification workflows.
- Launch broadcast messaging campaigns, trigger transactional notifications, and review performance reports.
Practical fit
Who should use WATI?
Support Deflection and Routing
Resolving routine FAQs automatically via AI support agents and escalating edge cases to live staff in the shared inbox.
Lead Qualification and Sales Handoff
Engaging inbound prospects 24/7 with automated discovery flows before routing sales-ready leads to assigned reps.
Broadcast Marketing and Retargeting
Delivering promotional campaigns, seasonal catalogues, and order follow-ups to opted-in contact lists.
Editorial assessment
Pros and limitations
Where it is strong
- Official WhatsApp Business API partner with zero-fee WhatsApp setup assistance
- Omnichannel inbox covering WhatsApp, Instagram, Facebook, and TikTok
- Pre-built integrations with popular tools like Shopify, HubSpot, Salesforce, and Zapier
Where to be careful
- WhatsApp message fees are charged separately based on Meta and Wati rate cards
- Base Growth tier is strictly capped at 3 users without option to purchase additional seats
- Advanced features like Astra AI Agents and Shopify integrations require separate paid add-ons
Commercial context
WATI pricing
Pricing snapshot at the review date (September 2026). Wati provides a 7-day free trial. Plans include a pay-as-you-go Single User plan starting at ₹999 one-time fee, followed by subscription plans (Growth, Pro, and Business) billed monthly or annually. WhatsApp conversation fees apply separately via rate card.
| Plan | Price | What it includes |
|---|---|---|
| Single User Plan | ₹999 one-time fee / 3 months validity (extendable with usage credits) | |
| Growth | Subscription tier (billed monthly or annually) / monthly or annual | |
| Pro | Subscription tier (billed monthly or annually) / monthly or annual | |
| Business | Subscription tier (billed monthly or annually) / monthly or annual |
Pricing, limits, taxes, model access, and regional availability can change. Verify the purchase-critical details on the official pricing page linked under Sources.
Transparent ranking
Why WATI scores 71.1
Each factor is scored on a 100-point scale, then combined using the public ToolsRank weights. Engagement and momentum stay at a neutral baseline until measured signals exist, so no tool can gain or lose position from numbers nobody recorded.
Compatibility
Languages, platforms, and integrations
Languages
- English
- Español
- Português
- 繁體中文
- 简体中文
- العربية
Platforms
- Web
- iOS
- Android
Integrations & surfaces
- HubSpot
- Salesforce
- Shopify
- WooCommerce
- Zapier
- Make
- Zoho CRM
- Pabbly Connect
- Klaviyo
- Zoho Flow
Community
Reviews and questions
No approved member reviews yet. Editorial factors above are the only rating on this page.
Reviews and questions come from Google-signed members and are checked by an editor before they appear.
Frequently asked
WATI FAQ
Does Wati offer a free plan?+
Wati offers a 7-day free trial, but ongoing access requires a paid subscription or the pay-as-you-go single-user plan.
Are WhatsApp messaging fees included in the subscription price?+
No. Additional charges apply for WhatsApp messages based on Wati's conversation rate cards, which vary according to message type (marketing, utility, authentication).
Which messaging channels can be managed in Wati?+
Wati supports the WhatsApp Business API, WhatsApp Business Calling, Instagram DMs and comments, Facebook Messenger, and TikTok DMs.
What is Astra AI within Wati?+
Astra AI is an add-on within Wati that enables organizations to build and deploy conversational AI agents across web, WhatsApp, and voice channels, priced separately.
