Cognism score factors
Editorial quality82
Practical utility86
Trust & transparency85
Freshness82
Engagement quality7
Momentum100
Decision guide · Reviewed Sep 23, 2026 · AI Marketing & Sales, Data Enrichment & Sales Research, AI Lead Generation & Prospecting
Cognism
78.6
Lusha
77.6Choose Cognism when you need sales and RevOps teams targeting European decision-makers through direct mobile phone outreach and intent signals. Choose Lusha when you need outbound sales reps and GTM teams needing verified direct dials, emails, and native MCP data connectivity inside AI assistants.
At a glance
The practical differences
| Decision factor | Cognism | Lusha |
|---|---|---|
| Best for | sales and RevOps teams targeting European decision-makers through direct mobile phone outreach and intent signals | outbound sales reps and GTM teams needing verified direct dials, emails, and native MCP data connectivity inside AI assistants |
| Not ideal for | early-stage startups needing a self-serve, entry-level credit plan with instant credit-card checkout | B2C marketers or teams requiring unlimited contact exports without credit consumption tracking |
| Pricing | Cognism does not publish fixed public rates. Subscriptions start with 5 seats under Standard or Pro plans, with pricing tailored to seat requirements, credit bundles, and standalone add-ons like CRM Enrichment or Data-as-a-Service. Verified at the review date. | At the review date of September 8, 2026, Lusha offers a Free plan providing up to 40 credits per month, with email reveals costing 1 credit and phone reveals costing 5 credits. Paid tiers and the customizable Scale plan offer rolled-over monthly credits or upfront annual credits, but exact recurring dollar prices are not listed on the public pricing page and require checking their official pricing page or contacting sales. |
| Key difference | Cognism specializes in European B2B coverage paired with phone-verified mobile data, ISO 27001/27701 and SOC 2 Type II certifications, and built-in Do-Not-Call (DNC) and TPS list suppression. | Lusha integrates verified B2B phone and email intelligence directly into AI assistants like Claude and ChatGPT via Model Context Protocol (MCP), backed by ISO 27701 privacy certifications and an active Community validation network. |
| Overall rank | #93 | #138 |
| Review verdict | Cognism suits mid-market and enterprise sales teams conducting cold calling or outbound prospecting into the UK and mainland Europe where compliance and mobile accuracy are critical. It is less suited for solo founders, micro-teams, or non-European operations looking for cheap, self-serve credit packs. | Lusha suits sales reps, recruiters, and revenue operations teams that rely on direct dials and want prospecting data embedded into CRMs or AI assistants via MCP. It is less suitable for B2C consumer businesses or teams looking for unmetered bulk contact exports without credit limits. |
Lusha score factors
Editorial quality78
Practical utility84
Trust & transparency85
Freshness88
Engagement quality8
Momentum100
Cognism strengths
- High accuracy on European contact records and direct-dial mobile phone numbers
- Dual ISO 27001 and ISO 27701 certifications alongside automated DNC/TPS list scrubbing
- Credits only decrement once per revealed record unless the contact changes jobs
- Native Bombora intent integration available inside the Pro tier
Lusha strengths
- Direct Model Context Protocol (MCP) integration allows natural language lead querying inside Claude and ChatGPT.
- Rigorous compliance standards including ISO 27701, ISO 27001, SOC 2 Type II, GDPR, and CCPA certification.
- Credit rollover on monthly plans allows accumulating up to twice the plan's credit limit while subscribed.
- High reported contact coverage with over 290 million verified records and 24 real-time account buying signals.
Frequently asked
Cognism vs Lusha
Should I choose Cognism or Lusha?+
Choose Cognism when you need sales and RevOps teams targeting European decision-makers through direct mobile phone outreach and intent signals. Choose Lusha when you need outbound sales reps and GTM teams needing verified direct dials, emails, and native MCP data connectivity inside AI assistants. ToolsRank scores Cognism 78.6 and Lusha 77.6; the gap reflects editorial quality, utility, trust, and freshness, not popularity or payment.
Is Cognism cheaper than Lusha?+
Cognism: Cognism does not publish fixed public rates. Subscriptions start with 5 seats under Standard or Pro plans, with pricing tailored to seat requirements, credit bundles, and standalone add-ons like CRM Enrichment or Data-as-a-Service. Verified at the review date. Lusha: At the review date of September 8, 2026, Lusha offers a Free plan providing up to 40 credits per month, with email reveals costing 1 credit and phone reveals costing 5 credits. Paid tiers and the customizable Scale plan offer rolled-over monthly credits or upfront annual credits, but exact recurring dollar prices are not listed on the public pricing page and require checking their official pricing page or contacting sales. Compare the plan you would actually use and verify current prices on each vendor's pricing page before purchasing.
Which is better for ai marketing & sales?+
Cognism currently scores higher for ai marketing & sales work. Lusha remains the stronger pick when your priority is outbound sales reps and GTM teams needing verified direct dials, emails, and native MCP data connectivity inside AI assistants. Avoid Cognism if you are early-stage startups needing a self-serve, entry-level credit plan with instant credit-card checkout.
Can I use Cognism and Lusha together?+
Yes. Cognism stands out for cognism specializes in European B2B coverage paired with phone-verified mobile data, ISO 27001/27701 and SOC 2 Type II certifications, and built-in Do-Not-Call (DNC) and TPS list suppression. Lusha stands out for lusha integrates verified B2B phone and email intelligence directly into AI assistants like Claude and ChatGPT via Model Context Protocol (MCP), backed by ISO 27701 privacy certifications and an active Community validation network. Pairing them makes sense when one workflow needs both strengths; otherwise pick the tool that matches your primary job.