Klevu score factors
Editorial quality72
Practical utility75
Trust & transparency78
Freshness70
Engagement quality6
Momentum100
Decision guide · Reviewed Sep 23, 2026 · AI for E-commerce, AI Site Search & Recommendations
Klevu
70
Shopify Magic
71.3Choose Klevu when you need mid-market and enterprise online merchants looking for unified site search, merchandising, and customer personalization. Choose Shopify Magic when you need Shopify merchants who want quick, integrated help with product content, images, and store tasks.
At a glance
The practical differences
| Decision factor | Klevu | Shopify Magic |
|---|---|---|
| Best for | mid-market and enterprise online merchants looking for unified site search, merchandising, and customer personalization | Shopify merchants who want quick, integrated help with product content, images, and store tasks |
| Not ideal for | small shops looking for self-serve signups with transparent, published entry-level pricing | merchants on other platforms or brands needing advanced personalisation engines |
| Pricing | At the review date in September 2026, public pricing is not listed on the official website. Prospective buyers must contact the sales team directly for quotes. | Shopify Magic features are included with Shopify subscriptions at no separate charge at the review date; a Shopify plan is required. Confirm current availability by region and plan on the official site. |
| Key difference | Now part of Athos Commerce, Klevu combines its product search and merchandising capabilities with Searchspring and Intelligent Reach to connect retail shoppers with products onsite and offsite. | AI embedded in the store platform itself, so merchants use it without leaving the admin or paying separately. |
| Overall rank | #614 | #563 |
| Review verdict | Klevu is designed for online retailers seeking enterprise discovery, merchandising, and personalization tools backed by a broader retail software group. Smaller merchants needing standalone, self-serve software with transparent public pricing may prefer alternative storefront discovery plugins. | An obvious first stop for Shopify merchants; results are convenient rather than exceptional. Brands on other platforms or needing advanced personalisation should look at specialist tools. |
Shopify Magic score factors
Editorial quality78
Practical utility82
Trust & transparency84
Freshness84
Engagement quality8
Momentum13
Klevu strengths
- Combined capabilities alongside Searchspring and Intelligent Reach under Athos Commerce
- Dedicated coverage for both onsite and offsite product discovery
- Established support ecosystem including a dedicated partner portal and knowledge base
Shopify Magic strengths
- No extra cost on Shopify
- Integrated in daily workflows
- Improving assistant capabilities
Frequently asked
Klevu vs Shopify Magic
Should I choose Klevu or Shopify Magic?+
Choose Klevu when you need mid-market and enterprise online merchants looking for unified site search, merchandising, and customer personalization. Choose Shopify Magic when you need Shopify merchants who want quick, integrated help with product content, images, and store tasks. ToolsRank scores Klevu 70 and Shopify Magic 71.3; the gap reflects editorial quality, utility, trust, and freshness, not popularity or payment.
Is Klevu cheaper than Shopify Magic?+
Klevu: At the review date in September 2026, public pricing is not listed on the official website. Prospective buyers must contact the sales team directly for quotes. Shopify Magic: Shopify Magic features are included with Shopify subscriptions at no separate charge at the review date; a Shopify plan is required. Confirm current availability by region and plan on the official site. Compare the plan you would actually use and verify current prices on each vendor's pricing page before purchasing.
Which is better for ai for e-commerce?+
Shopify Magic currently scores higher for ai for e-commerce work. Klevu remains the stronger pick when your priority is mid-market and enterprise online merchants looking for unified site search, merchandising, and customer personalization. Avoid Shopify Magic if you are merchants on other platforms or brands needing advanced personalisation engines.
Can I use Klevu and Shopify Magic together?+
Yes. Klevu stands out for now part of Athos Commerce, Klevu combines its product search and merchandising capabilities with Searchspring and Intelligent Reach to connect retail shoppers with products onsite and offsite. Shopify Magic stands out for aI embedded in the store platform itself, so merchants use it without leaving the admin or paying separately. Pairing them makes sense when one workflow needs both strengths; otherwise pick the tool that matches your primary job.