Lusha score factors
Editorial quality78
Practical utility84
Trust & transparency85
Freshness88
Engagement quality8
Momentum100
Decision guide · Reviewed Sep 23, 2026 · AI Marketing & Sales, Data Enrichment & Sales Research, AI Lead Generation & Prospecting
Lusha
77.6
Warmly
74.9Choose Lusha when you need outbound sales reps and GTM teams needing verified direct dials, emails, and native MCP data connectivity inside AI assistants. Choose Warmly when you need B2B revenue and demand generation teams with high-intent website traffic who need automated person-level identification, instant chat qualification, and CRM orchestration..
At a glance
The practical differences
| Decision factor | Lusha | Warmly |
|---|---|---|
| Best for | outbound sales reps and GTM teams needing verified direct dials, emails, and native MCP data connectivity inside AI assistants | B2B revenue and demand generation teams with high-intent website traffic who need automated person-level identification, instant chat qualification, and CRM orchestration. |
| Not ideal for | B2C marketers or teams requiring unlimited contact exports without credit consumption tracking | B2C businesses, early-stage bootstrap startups with low web traffic, or organizations looking for self-serve, low-cost monthly sales automation software. |
| Pricing | At the review date of September 8, 2026, Lusha offers a Free plan providing up to 40 credits per month, with email reveals costing 1 credit and phone reveals costing 5 credits. Paid tiers and the customizable Scale plan offer rolled-over monthly credits or upfront annual credits, but exact recurring dollar prices are not listed on the public pricing page and require checking their official pricing page or contacting sales. | Pricing verified at review date (September 2026). Warmly offers quarterly and annual billing across three tiers starting from 10,000 credits per month, with optional add-on modules for signals, video avatars, and personalized site experiences. Prospective buyers should confirm current terms and credit limits on the official pricing page. |
| Key difference | Lusha integrates verified B2B phone and email intelligence directly into AI assistants like Claude and ChatGPT via Model Context Protocol (MCP), backed by ISO 27701 privacy certifications and an active Community validation network. | Unlike legacy IP-lookup tools that only detect corporate networks, Warmly matches anonymous site visits to specific individuals and buying committee members, instantly initiating contextual on-site conversations, retargeting ads, or outbound email sequences. |
| Overall rank | #138 | #351 |
| Review verdict | Lusha suits sales reps, recruiters, and revenue operations teams that rely on direct dials and want prospecting data embedded into CRMs or AI assistants via MCP. It is less suitable for B2C consumer businesses or teams looking for unmetered bulk contact exports without credit limits. | Warmly suits mid-market and enterprise B2B sales organizations seeking to turn uncommitted website visitors into pipeline without expanding SDR headcount. It is less suitable for early-stage startups or low-traffic websites that cannot justify enterprise contract commitments starting at $10,000 annually. |
Warmly score factors
Editorial quality78
Practical utility82
Trust & transparency75
Freshness85
Engagement quality7
Momentum100
Lusha strengths
- Direct Model Context Protocol (MCP) integration allows natural language lead querying inside Claude and ChatGPT.
- Rigorous compliance standards including ISO 27701, ISO 27001, SOC 2 Type II, GDPR, and CCPA certification.
- Credit rollover on monthly plans allows accumulating up to twice the plan's credit limit while subscribed.
- High reported contact coverage with over 290 million verified records and 24 real-time account buying signals.
Warmly strengths
- Deanonymizes traffic at the person level rather than relying solely on company-level IP matching.
- Bridges inbound website conversion (chat, popups) and outbound orchestration (TAM agent, ads) on one platform.
- Deep native integrations with leading enterprise CRMs (Salesforce, HubSpot) and Slack for real-time alerting.
- Comprehensive intent tracking incorporating 1st-, 2nd-, and 3rd-party signals like Bombora.
- Quarterly billing terms available for teams looking to evaluate the platform before an annual commitment.
Frequently asked
Lusha vs Warmly
Should I choose Lusha or Warmly?+
Choose Lusha when you need outbound sales reps and GTM teams needing verified direct dials, emails, and native MCP data connectivity inside AI assistants. Choose Warmly when you need B2B revenue and demand generation teams with high-intent website traffic who need automated person-level identification, instant chat qualification, and CRM orchestration.. ToolsRank scores Lusha 77.6 and Warmly 74.9; the gap reflects editorial quality, utility, trust, and freshness, not popularity or payment.
Is Lusha cheaper than Warmly?+
Lusha: At the review date of September 8, 2026, Lusha offers a Free plan providing up to 40 credits per month, with email reveals costing 1 credit and phone reveals costing 5 credits. Paid tiers and the customizable Scale plan offer rolled-over monthly credits or upfront annual credits, but exact recurring dollar prices are not listed on the public pricing page and require checking their official pricing page or contacting sales. Warmly: Pricing verified at review date (September 2026). Warmly offers quarterly and annual billing across three tiers starting from 10,000 credits per month, with optional add-on modules for signals, video avatars, and personalized site experiences. Prospective buyers should confirm current terms and credit limits on the official pricing page. Compare the plan you would actually use and verify current prices on each vendor's pricing page before purchasing.
Which is better for ai marketing & sales?+
Lusha currently scores higher for ai marketing & sales work. Warmly remains the stronger pick when your priority is B2B revenue and demand generation teams with high-intent website traffic who need automated person-level identification, instant chat qualification, and CRM orchestration.. Avoid Lusha if you are B2C marketers or teams requiring unlimited contact exports without credit consumption tracking.
Can I use Lusha and Warmly together?+
Yes. Lusha stands out for lusha integrates verified B2B phone and email intelligence directly into AI assistants like Claude and ChatGPT via Model Context Protocol (MCP), backed by ISO 27701 privacy certifications and an active Community validation network. Warmly stands out for unlike legacy IP-lookup tools that only detect corporate networks, Warmly matches anonymous site visits to specific individuals and buying committee members, instantly initiating contextual on-site conversations, retargeting ads, or outbound email sequences. Pairing them makes sense when one workflow needs both strengths; otherwise pick the tool that matches your primary job.