Direct answer
What is Brevo?
Brevo is an all-in-one CRM and marketing automation platform combining email marketing, SMS, WhatsApp, transactional messaging, and AI agents named Aura to orchestrate customer journeys across channels.
Brevo (formerly Sendinblue) provides an integrated marketing and sales platform designed to unify customer interactions across multiple communication channels. The platform centers around campaign management, lifecycle automation, and transactional messaging, supporting email, SMS, WhatsApp, push notifications, and live chat within a shared workspace. At the core of the platform is customer data centralization combined with AI-assisted workflows under the Aura product family. Aura provides distinct capabilities across marketing, sales, support, and analytics: it assists with generating marketing copy, auto-segmenting recipient lists, calculating predictive send times, enriching sales contacts, drafting deal communications, and querying data using plain-language questions. For email marketing, Brevo pairs a drag-and-drop template editor with advanced segmentation filters, dynamic lists, and automated triggers for events such as abandoned carts and welcome sequences. Transactional email and SMS can be sent through SMTP relays or dedicated REST APIs. Two-way messaging allows teams to receive and answer customer responses directly within the Conversations inbox. The software connects with more than 150 digital applications including ecommerce platforms, CMSs, and automation tools.
Unlike standalone email marketing tools or single-channel SMS apps, Brevo unifies marketing campaigns, transactional delivery, CRM deal tracking, and two-way conversations (SMS, WhatsApp, live chat) in one European-hosted, GDPR-focused system with non-expiring pay-as-you-go credit options.
Product capabilities
Key features
Multichannel campaign orchestration
Design and execute coordinated marketing journeys spanning email, SMS, WhatsApp, push notifications, and web chat.
Aura AI marketing and sales agents
Generate subject lines and campaign copy, auto-segment audiences, predict ideal send times, and enrich sales deals using plain-language prompts.
Drag-and-drop email and form builder
Build responsive newsletters, transactional templates, and embeddable signup forms without design or coding skills.
Lifecycle automation workflows
Trigger multi-step sequences for welcome series, abandoned cart recovery, and birthday offers based on customer activity.
Conversations unified inbox
Manage two-way replies across SMS, WhatsApp, and website live chat from a single central team interface.
Transactional email and SMS delivery
Deliver real-time order confirmations, password resets, and notifications via SMTP relay or developer APIs with delivery tracking.
Advanced audience segmentation
Filter contact lists based on demographic data, past purchase history, site browsing tracking, and real-time subscriber engagement.
Practical fit
Who should use Brevo?
Ecommerce cart recovery
Trigger an automatic email followed by an SMS reminder when a shopper abandons a cart on platforms like Shopify or WooCommerce.
Conversational customer engagement
Run promotional WhatsApp campaigns with dynamic multimedia and manage incoming customer replies within the Conversations inbox.
Transactional order updates
Send immediate shipping confirmations, delivery notices, and password resets via reliable API-driven email and SMS channels.
Targeted newsletter publishing
Segment subscriber audiences by purchase history or location, using predictive AI to send the newsletter at each contact's optimal open time.
Editorial assessment
Pros and limitations
Where it is strong
- Generous free tier providing up to 300 email sends per day without requiring credit card details
- Consolidates email, SMS, WhatsApp, and live chat within a single platform and shared contact database
- Pay-as-you-go SMS and email credits do not expire
- Native support for 150+ integrations, including major ecommerce engines like Shopify and WooCommerce
Where to be careful
- WhatsApp campaigns and phone support are restricted to higher-tier Professional and Enterprise plans
- Daily sending limits on the free tier (300 emails/day) can restrict burst campaigns for new users
Commercial context
Brevo pricing
At the review date, Brevo offers a Free plan allowing up to 300 emails per day with no credit card required. SMS is billed on a pay-as-you-go model (from $0.0109 per message credit in the US), while WhatsApp campaigns require a Professional or Enterprise tier. Confirm current rates and plan details on the official Brevo pricing page.
Pricing, limits, taxes, model access, and regional availability can change. Verify the purchase-critical details on the official pricing page linked under Sources.
Transparent ranking
Why Brevo scores 75.6
Each factor is scored on a 100-point scale, then combined using the public ToolsRank weights. Engagement and momentum stay at a neutral baseline until measured signals exist, so no tool can gain or lose position from numbers nobody recorded.
Compatibility
Languages, platforms, and integrations
Languages
- English
- French
- Spanish
- Italian
- German
- Portuguese
Integrations & surfaces
- Shopify
- WooCommerce
- Magento
- WordPress
- Stripe
- Salesforce
- HubSpot
- Zapier
- Make
Community
Reviews and questions
No approved member reviews yet. Editorial factors above are the only rating on this page.
Reviews and questions come from Google-signed members and are checked by an editor before they appear.
Frequently asked
Brevo FAQ
What is included in the Brevo free plan?+
The Brevo free plan allows users to upload contacts and send up to 300 emails per day once the account is approved for sending. It does not require a credit card at signup.
How does pricing work for SMS marketing on Brevo?+
SMS uses pay-as-you-go credit bundles with no expiration dates. Pricing starts at $0.0109 per credit in the United States and varies depending on the destination country, character count, and message type.
Which plans include WhatsApp marketing features?+
WhatsApp campaign capabilities are available for customers on Brevo's Professional and Enterprise plans, requiring a demo or direct setup with their team.
Does Brevo support two-way customer messaging?+
Yes. Brevo supports two-way SMS conversations and WhatsApp messaging. Inbound responses are routed directly into the Conversations inbox, where team members can reply to contacts.
