Direct answer
What is Landbot?
Landbot is a no-code conversational platform that blends structured decision-tree branching with AI agent reasoning. It enables non-technical teams to deploy interactive lead capture, appointment booking, and customer support flows across web widgets, landing pages, and WhatsApp Business.
Landbot, developed by Barcelona-based HELLO UMI S.L., provides a no-code environment for building chatbots and autonomous AI agents. Unlike rigid legacy bots or fully open-ended generative chat apps, Landbot centers on a hybrid architecture: teams can specify deterministic branching logic for business-critical steps while inserting AI agent blocks grounded in company documentation to answer spontaneous user questions. The platform includes a visual drag-and-drop canvas and a conversational AI Copilot that can generate functional workflows from plain-English prompts. Built-in capabilities include lead scoring, appointment scheduling, ticket deflection, automated follow-ups, and a multi-agent shared inbox for human handoff with full conversational context. Landbot operates natively on websites and WhatsApp Business, with additional API and Messenger options on select tiers. Data synchronizes natively with CRMs and databases, including HubSpot, Salesforce, Pipedrive, Zoho, and Airtable, with further connectivity through webhooks, Zapier, and n8n. The vendor maintains SOC 2 compliance and European GDPR safeguards, stating that customer conversational data is not used to train generative AI models.
Landbot allows revenue and operations teams to combine deterministic button-driven decision trees with grounded AI intent reasoning inside a unified visual canvas, avoiding the unpredictability of pure LLM chatbots while retaining no-code design agility across both websites and WhatsApp.
Product capabilities
Key features
Hybrid visual workflow canvas
Design deterministic decision branches alongside AI agent blocks that understand natural-language intent within defined guardrails.
AI Copilot agent builder
Describe bot requirements in plain English to automatically generate multi-step workflows, capture flows, and routing logic in minutes.
WhatsApp Business automation
Deploy automated conversations, lead qualification, and proactive service messages natively on WhatsApp with CRM synchronization.
Human handoff and shared inbox
Route complex inquiries seamlessly to human team members with full conversational history and contextual details intact.
Grounded knowledge base responses
Constrain AI agent responses strictly to provided company documentation and knowledge assets to prevent hallucinations.
Native CRM and data integrations
Synchronize lead scores, form inputs, and records directly into HubSpot, Salesforce, Pipedrive, Zoho, Airtable, and Google Sheets.
Workflow
How Landbot works
- Assemble conversational sequences using visual drag-and-drop blocks or prompt the AI Copilot to generate a flow automatically.
- Attach knowledge base resources to ground generative responses and define strict logic for lead scoring and data capture.
- Integrate target data endpoints such as HubSpot, Salesforce, Airtable, or custom webhooks.
- Deploy the agent as a web pop-up, embedded iframe, full-page experience, or WhatsApp Business channel.
- Monitor live chat transcripts, automate CRM synchronization, and let agents intervene via the shared human takeover inbox.
Practical fit
Who should use Landbot?
Website lead qualification and meeting booking
Engage incoming website traffic with interactive qualification dialogues, score prospects against CRM criteria, and book demos in real time.
High-volume customer support deflection
Resolve recurring customer inquiries and delivery status checks automatically before routing edge cases to live support staff.
WhatsApp conversational commerce and follow-up
Engage customers on WhatsApp for product inquiries, stock alerts, and automated reminders within Meta's 24-hour service window.
Editorial assessment
Pros and limitations
Where it is strong
- No code required, allowing marketing and support teams to build and modify bots without developer tickets
- Native support for both website embeds and WhatsApp Business messaging
- Hybrid model balances structured decision trees with LLM natural language flexibility
- Grounded knowledge retrieval keeps generative responses bounded by provided source documents
- Comprehensive native CRM integrations including Salesforce, HubSpot, and Pipedrive
Where to be careful
- Free plan does not include any AI chats or premium CRM integrations
- AI chats and WhatsApp messaging overages incur incremental per-unit charges
- Branding removal requires upgrading to the Professional tier or higher
Commercial context
Landbot pricing
Pricing is verified as of September 2026. Landbot offers a free tier with 100 rule-based chats/month (no AI chats). Paid tiers start at €32/month on annual billing (€40/month billed monthly). AI chats, additional chats beyond quotas, and WhatsApp messaging involve specific usage tiers and add-ons. Prospective buyers should check the vendor's pricing page for current rates.
| Plan | Price | What it includes |
|---|---|---|
| Free | €0 / per month forever (no credit card required, 100 rule chats/mo, 1 seat, no AI chats, WhatsApp sandbox testing only) | |
| Starter | €32 / per month billed annually (€40/mo billed monthly; includes 500 chats/mo, 100 AI chats, 2 seats, basic integrations) | |
| Professional | €80 / per month billed annually (€100/mo billed monthly; includes 2,500 chats/mo, 300 AI chats, 3 seats, premium CRM integrations, no Landbot branding) | |
| Professional WA | €160 / per month billed annually (includes 2,500 chats/mo, 500 AI chats, 1 WhatsApp number, 10,000 service messages/mo, 3 seats) | |
| Business | Custom / from €400/month (custom chat volume, custom AI chat volume, 1 WhatsApp number included, 5+ seats, dedicated support, SLA) |
Pricing, limits, taxes, model access, and regional availability can change. Verify the purchase-critical details on the official pricing page linked under Sources.
Transparent ranking
Why Landbot scores 75.6
Each factor is scored on a 100-point scale, then combined using the public ToolsRank weights. Engagement and momentum stay at a neutral baseline until measured signals exist, so no tool can gain or lose position from numbers nobody recorded.
Compatibility
Languages, platforms, and integrations
Languages
- English
- Spanish
- Portuguese
Platforms
- Web
Integrations & surfaces
- HubSpot
- Salesforce
- Pipedrive
- Zoho
- Airtable
- Google Sheets
- Segment
- Mailchimp
- Zapier
- n8n
- Stripe
- Braintree
Community
Reviews and questions
No approved member reviews yet. Editorial factors above are the only rating on this page.
Reviews and questions come from Google-signed members and are checked by an editor before they appear.
Frequently asked
Landbot FAQ
What is the difference between a Landbot chat, a WhatsApp conversation, and an AI chat?+
A standard Landbot chat is a structured, rule-based session triggered by button clicks, keywords, or predefined logic. A WhatsApp conversation follows Meta guidelines within a 24-hour messaging window. An AI chat is handled fully or partially by an AI agent that interprets user intent in real time; AI chats carry distinct monthly allowances and separate overage pricing.
Can Landbot bots transfer conversations to human team members?+
Yes. Landbot includes human takeover capabilities through a shared inbox. When a conversation requires human escalation, the bot transfers the chat to an assigned team seat along with the entire previous message history.
Does Landbot use customer conversation data to train AI models?+
No. According to Landbot's published privacy terms and security disclosures, customer conversation data is not used to train foundation AI models, nor is it sold or shared with external third parties.
Do I need coding skills to launch a bot or agent in Landbot?+
No. The platform is designed specifically for non-technical users, offering a visual drag-and-drop canvas, pre-made templates, and a natural-language AI Copilot that creates workflows from typed instructions.
