Direct answer
What is Metricool?
Metricool is a social media management platform that brings multi-network scheduling, cross-channel analytics, comment and DM moderation, and ad campaign reporting into a unified interface.
Metricool, developed by Spain-based METRICOOL SOFTWARE, S.L., is a digital marketing workspace designed to simplify social media planning, analytics, and community engagement. The platform supports a wide spectrum of networks, including Instagram, TikTok, Facebook, YouTube, LinkedIn, Threads, Bluesky, Pinterest, Twitch, Twitter/X, and Google Business Profile. Users can schedule content across profiles using an interactive drag-and-drop calendar that highlights optimal audience engagement times, store media in dedicated asset libraries, and draft copy using a credit-based AI assistant. In addition to scheduling, the platform features a unified inbox that consolidates incoming comments and direct messages across channels, supported by an automated DM response feature called Flows. For measurement, Metricool generates automated visual reports in PDF and PPT formats, provides Looker Studio connectivity, and monitors ad performance across Google, Facebook, and TikTok Ads.
Metricool pairs organic cross-network scheduling and unified messaging with multi-platform ad reporting (Meta, Google, and TikTok Ads) and Looker Studio export capabilities within a single dashboard.
Product capabilities
Key features
Visual Content Planner
Drag-and-drop calendar featuring best-time-to-post recommendations, recurring autolists, video music additions, and cross-network content previews.
Unified Social Inbox
Centralizes direct messages, mentions, and comments across Instagram, Facebook, TikTok, YouTube, LinkedIn, and Google Business Profile.
Flows DM Automation
Automated messaging workflows that trigger direct messages when users interact with posts, reply to stories, or comment specific keywords.
Cross-Platform Analytics
Tracks organic performance metrics, reels and story evolutions, website traffic, and up to 100 competitor profiles.
Unified Ad Campaign Tracking
Consolidated dashboard to monitor and adjust ad campaigns across Google Ads, Facebook Ads, and TikTok Ads.
Automated Client Reporting
Generates downloadable PDF and PowerPoint presentation reports with custom templates and Looker Studio connector support.
Smartlinks Link-in-Bio
Customizable landing pages for social bios featuring customizable buttons, image galleries, and click tracking.
AI Social Assistant
In-app AI assistant that drafts social captions, sparks ideas, and generates image alt text using allocated plan credits.
Workflow
How Metricool works
- Connect your social media, web, and ad accounts under an assigned Brand profile.
- Schedule posts using the drag-and-drop calendar, applying best posting times and the AI assistant.
- Manage inbound conversations and trigger automated direct messages using the unified Inbox and Flows.
- Review cross-channel performance analytics and export automated reports in PDF, PPT, or Looker Studio formats.
Practical fit
Who should use Metricool?
Multi-Channel Social Scheduling
Scheduling and previewing weekly or monthly social posts across Instagram, TikTok, Threads, Bluesky, and Facebook from a single calendar.
Agency Client Reporting
Creating and scheduling automated monthly PDF or Looker Studio reports showcasing reach, engagement, and follower growth for client brands.
Direct Message Lead Capture
Using Flows to send automated product links or registration pages to followers who comment specific trigger words on social posts.
Multi-Platform Ad Oversight
Evaluating paid campaign performance across Google Ads, Facebook Ads, and TikTok Ads without switching separate ad managers.
Editorial assessment
Pros and limitations
Where it is strong
- Generous free plan supporting 1 brand and up to 20 scheduled posts per month.
- Broad network coverage including emerging and niche platforms like Bluesky, Threads, Twitch, and Google Business Profile.
- Integrated unified inbox with conversational automation (Flows) for comment-to-DM lead capture.
- Built-in integrations for Looker Studio, Canva, Google Drive, Zapier, and Make.
Where to be careful
- Free plan excludes LinkedIn publishing and Twitter/X connections.
- Twitter/X connectivity requires an additional paid add-on of $10 per connected account per month even on paid plans.
- AI text generation relies on monthly credit allocations capped per brand.
Commercial context
Metricool pricing
At the review date (September 2026), Metricool offers a free plan with 1 brand and up to 20 monthly posts, excluding LinkedIn and Twitter/X. Paid plans start at $20/month billed annually ($25/month billed monthly) for up to 5 brands. Connecting Twitter/X requires a separate $10/month add-on per account, and additional features like Advanced Analytics or Hashtag Tracking incur extra fees. Verify current rates on the official pricing page.
| Plan | Price | What it includes |
|---|---|---|
| Free | $0 / month, billed monthly or annually ($0/month EUR or USD equivalents available on site) for 1 brand, 20 posts/month, excluding LinkedIn and Twitter/X | |
| Starter | $20 / month, billed annually (or $25/month billed monthly) for up to 5 brands; up to 10 brands costs $36/month billed annually ($45/month monthly) | |
| Advanced | $53 / month, billed annually (or $67/month billed monthly) for up to 15 brands; scaling up to 25 brands ($85/mo annual) and 50 brands ($159/mo annual) | |
| Custom | Contact sales / for custom brand allowances, white labeling, and dedicated account management |
Pricing, limits, taxes, model access, and regional availability can change. Verify the purchase-critical details on the official pricing page linked under Sources.
Transparent ranking
Why Metricool scores 73.8
Each factor is scored on a 100-point scale, then combined using the public ToolsRank weights. Engagement and momentum stay at a neutral baseline until measured signals exist, so no tool can gain or lose position from numbers nobody recorded.
Compatibility
Languages, platforms, and integrations
Languages
- English
- Spanish
- French
- German
- Italian
- Dutch
Platforms
- Web
- iOS
- Android
Integrations & surfaces
- TikTok
- YouTube
- Threads
- Bluesky
- Google Business Profile
- Twitch
- Google Looker Studio
- Canva
Community
Reviews and questions
No approved member reviews yet. Editorial factors above are the only rating on this page.
Reviews and questions come from Google-signed members and are checked by an editor before they appear.
Frequently asked
Metricool FAQ
Is Metricool free to use?+
Yes, Metricool provides a permanent Free plan that permits managing 1 brand, scheduling up to 20 posts per month, storing 30 days of metrics history, and tracking 5 competitors. It excludes LinkedIn and Twitter/X.
What is considered a brand in Metricool?+
In Metricool, a brand corresponds to an individual business, company, or client account. Each brand can connect one profile per supported social network or advertising platform, and represents a single Google Business Profile location.
Why does Twitter/X require an additional fee?+
Twitter/X access is offered as a separate add-on costing $10 per month per connected profile on paid plans, due to third-party API platform fees. It cannot be connected on the Free plan.
Does Metricool support Looker Studio?+
Yes, Looker Studio connectivity is available starting on the Advanced plan, allowing users to build custom, aggregated dashboards across multiple client brands.
Can team members collaborate on content approvals?+
Yes, role management, team member assignments, and a post approval workflow are supported on the Advanced plan and higher tiers.
