Direct answer
What is Tailwind?
Tailwind is a Pinterest marketing and scheduling suite that combines AI pin generation, visual scheduling, keyword discovery, and community engagement to drive website traffic.
Tailwind (operated by Bridesview, Inc.) is a specialized social marketing platform focused primarily on Pinterest growth, where it has served as an official developer partner since 2012. It consolidates Pinterest content generation, SEO research, scheduling, and community syndication into a single workflow. The platform's creation suite includes Tailwind Create, which produces multi-pin visual variations simultaneously, and SmartPin, an automation tool that pulls imagery from linked web pages to generate ready-to-publish pins each week. Copywriting is assisted by Tailwind Ghostwriter, an AI assistant that writes titles, descriptions, and alt text. Tailwind also syncs with e-commerce and CMS platforms like Shopify, WordPress, and Squarespace to streamline pin asset creation. For distribution, the Pinterest Scheduler provides visual drag-and-drop planning, SmartSchedule time slot automation, pin spacing controls across common URLs, and browser extensions for Chrome, Firefox, and Safari. Growth features include Pinterest Keyword Research, which calculates a Resonance Score across Pinterest trends and suggestion data, and Tailwind Communities / Turbo, enabling collaborative repinning and boosting among creators.
Tailwind is an official Pinterest developer partner since 2012 that pairs automated weekly pin asset creation directly with Pinterest-specific keyword ranking metrics and a creator repin network.
Product capabilities
Key features
SmartPin Weekly Automation
Automatically generates new, ready-to-publish Pin drafts each week by pulling imagery and content directly from connected websites or product URLs.
Tailwind Ghostwriter Copywriting AI
Drafts search-oriented Pin titles, descriptions, image prompts, and alt text tailored for Pinterest's discovery algorithms.
SmartSchedule & Visual Calendar
Provides drag-and-drop calendar planning, automatic best-time posting windows, and spacing rules for Pins pointing to the same destination URL.
Tailwind Create Multi-Pin Design
Generates multiple layout variations and Pin designs in bulk to quickly produce fresh assets without manual design software.
Pinterest SEO & Resonance Scoring
Aggregates Pinterest type-ahead suggestions, audience signals, and trend metrics into a single Resonance Score to prioritize search terms.
Tailwind Communities & Turbo Engagement
Connects publishers with niche creator networks to share, boost, and earn engagement signals on top-performing content.
CMS & Store Integrations
Imports visual assets and page metadata directly from platforms including Shopify, WordPress, and Squarespace.
Browser Extensions
Offers browser extensions for Chrome, Firefox, and Safari to bookmark, create, and schedule Pins directly from any webpage.
Workflow
How Tailwind works
- Connect your Pinterest profile and sync web inventory from Shopify, WordPress, or Squarespace.
- Use the Keyword Tool to discover high-volume niche Pinterest keywords evaluated with a single Resonance Score.
- Generate design assets and copy with Tailwind Create, SmartPin, and Ghostwriter AI.
- Arrange publishing on the visual calendar with SmartSchedule optimizing posting times and spacing rules.
- Amplify reach with Tailwind Turbo and Tailwind Communities to get authentic saves and repins from peer creators.
Practical fit
Who should use Tailwind?
E-Commerce Product Traffic
Online storefronts on Shopify or Etsy use SmartPin and website syncing to produce fresh product pins continuously and schedule them during peak browsing hours.
Blog SEO & Content Distribution
Content creators uncover high-demand search terms via the Keyword Tool and deploy multi-pin visual variations pointing back to recent articles.
Batched Visual Scheduling
Social media managers visually batch and space out weeks of image assets across different boards while enforcing interval rules between duplicate destination links.
Editorial assessment
Pros and limitations
Where it is strong
- Official Pinterest partner since 2012 with platform-compliant scheduling and API integrations
- Combines visual creative generation, AI copywriting, and calendar scheduling in one tool
- Built-in Pinterest keyword research and Resonance Scores eliminate separate SEO tracking subscriptions
- Modular pricing allows subscribing only to Pin Scheduling, SEO, or Engagement tools as needed
- Syncs directly with Shopify, WordPress, and Squarespace for fast media ingestion
Where to be careful
- Core focus is almost exclusively on Pinterest, lacking native multi-channel depth for networks like TikTok, LinkedIn, or Threads
- Scheduling and generation actions consume a shared monthly credit quota, requiring $10 per 100 extra credit top-ups if exhausted
- All pricing tiers are charged on a per-account basis rather than a flat multi-profile rate
Commercial context
Tailwind pricing
At review date, Tailwind offers free sign-up without a credit card. Individual modules start at $11.99 to $17.99/mo paid annually ($14.99 to $29.99/mo paid monthly), with a bundle combining all products from $29.98/mo billed annually. Extra credits are $10 per 100. Always check the official pricing page for updates.
| Plan | Price | What it includes |
|---|---|---|
| Pin Scheduling & Creation (Annual) | $17.99/mo / monthly, billed annually ($29.99/mo if billed monthly) | |
| Pinterest SEO (Annual) | $11.99/mo / monthly, billed annually ($14.99/mo if billed monthly) | |
| Pinterest Engagement (Annual) | $11.99/mo / monthly, billed annually ($14.99/mo if billed monthly) | |
| Bundle (Annual) | $29.98/mo / monthly, billed annually ($41.97/mo if billed monthly) |
Pricing, limits, taxes, model access, and regional availability can change. Verify the purchase-critical details on the official pricing page linked under Sources.
Transparent ranking
Why Tailwind scores 72.6
Each factor is scored on a 100-point scale, then combined using the public ToolsRank weights. Engagement and momentum stay at a neutral baseline until measured signals exist, so no tool can gain or lose position from numbers nobody recorded.
Compatibility
Languages, platforms, and integrations
Languages
- English
Platforms
- Web
- Google Chrome Extension
- Mozilla Firefox Add-On
- Apple Safari Extension
Integrations & surfaces
- Shopify
- WordPress
- Squarespace
- Google Chrome
- Mozilla Firefox
- Apple Safari
Community
Reviews and questions
No approved member reviews yet. Editorial factors above are the only rating on this page.
Reviews and questions come from Google-signed members and are checked by an editor before they appear.
Frequently asked
Tailwind FAQ
Can I use Tailwind for free?+
Yes. Tailwind allows users to get started for free without requiring a credit card on signup. You only pay if you choose to upgrade to a paid product module or bundle.
How do Tailwind credits work?+
Credits are Tailwind's universal allowance used for actions like scheduling Pins, running SmartPin generation, and conducting keyword research. Paid plans come with monthly credit allowances (e.g., 300 credits/mo on Pin Scheduling & Creation, or 50 credits/mo on individual SEO or Engagement modules). Additional credits can be purchased at $10 per 100.
Is publishing through Tailwind approved by Pinterest?+
Yes. Tailwind has been an official Pinterest developer partner since 2012. Automated posting complies with Pinterest's API guidelines, and the vendor reports that scheduled pins are safe from platform penalties.
Can I buy individual features instead of the entire suite?+
Yes. Tailwind allows a mix-and-match approach. You can buy Pin Scheduling & Creation, Pinterest SEO, or Pinterest Engagement independently, or choose the Bundle for a combined discount.
Are discounts available for non-profit organizations?+
Yes. Tailwind offers a 50% discount on any product for verified non-profit organizations upon submitting documentation to their support team.
