Glossary · Updated Sep 2, 2026

AI search

Search experiences that use models to understand queries semantically and generate direct answers with sources.

Definition

AI search blends retrieval and generation: it interprets natural-language questions, ranks results by meaning, and often synthesises an answer with citations. It appears in consumer answer engines, enterprise search, and site search for stores. Quality depends on the index, ranking, and how faithfully the answer reflects the sources.

Why it matters when choosing a tool

AI search changes how people find information and products, which affects both what tools you use and how your own content gets discovered.

Where you will meet it

AI Research & Search, AI for E-commerce, AI Knowledge Management

Related terms

Answer engine · Embedding · Generative engine optimization (GEO) · Enterprise search

Tools where this matters

Reviewed products in the related categories