Direct answer
What is Loom?
Loom is an asynchronous video messaging tool that captures screen, camera, and microphone audio, using AI to generate titles, summaries, chapters, action items, and text-based edits.
Loom enables individuals and distributed teams to communicate asynchronously through screen and camera recordings. Available as a desktop application for macOS and Windows, a Chrome browser extension, and mobile apps for iOS and Android, it produces shareable links instantly without requiring local file rendering or manual uploads. Following its acquisition by Atlassian, Loom integrates deeply with project workflows. For technical teams, Loom AI can convert a recorded walkthrough into a Jira work item populated with OS, browser, console errors, and network activity. In addition, Loom videos embed seamlessly into Slack, Confluence, GitHub, Notion, Gmail, and help desk tools like Zendesk and Intercom. Beyond simple screen capture, the platform offers browser-based editing capabilities including clip trimming, stitching, background replacements, and overlay shapes or text. On AI-enabled tiers, users receive automated titles, summaries, chapter markers, call-to-action buttons, filler word and silence removal, and transcript-based editing where deleting spoken text cuts corresponding video segments. For enterprise environments, Loom provides central management features through Atlassian Guard Standard, encompassing single sign-on (SSO), automated SCIM provisioning, custom data retention policies, password protection, and granular workspace permissions.
Loom couples rapid screen and webcam recording with deep Atlassian ecosystem integrations, turning walkthroughs into pre-populated Jira tickets with system logs while offering automated transcript-based editing and meeting summaries.
Product capabilities
Key features
Screen and Camera Capture
Record screen, camera bubble, or both up to 4K resolution across macOS, Windows, Chrome, iOS, and Android with custom recording canvas, frames, and background blur.
Loom AI Workflows
Automatically generates video titles, concise summaries, chapter timestamps, and action items, and can draft SOPs or Jira tickets directly from recordings.
Transcript-Based Editing and Cleanup
Automatically strips filler words and awkward silences, and allows creators to trim video segments by deleting words directly in the generated transcript.
Automated Jira Bug Reporting
Transforms screen recordings into structured Jira work items automatically populated with browser version, OS, console errors, and network telemetry.
Interactive Engagement Tools
Allows viewers to engage using timestamped comments, emoji reactions, call-to-action buttons, and playback speed adjustments.
Enterprise Security and Access Control
Includes Atlassian Guard Standard for enforced SSO, SCIM provisioning, organization audit logs, custom data retention rules, and password-protected video links.
Workflow
How Loom works
- Record screen, camera bubble, or system audio via the desktop application, Chrome extension, or mobile app.
- Loom uploads and processes the video in the cloud immediately, generating a shareable link upon stopping.
- Loom AI analyzes the speech transcript to produce titles, summaries, timestamps, action items, and meeting recaps.
- Edit clips using web tools to trim sections, stitch takes, remove filler words, or cut video by editing transcript text.
- Share or embed videos into Jira, Confluence, Slack, Gmail, or CRM platforms with permission controls.
Practical fit
Who should use Loom?
Engineering Bug Reports and Code Reviews
Developers and QA teams record walkthroughs of defects that automatically file detailed Jira issues complete with console errors and network logs.
Asynchronous Team Updates
Remote managers and contributors replace recurring status meetings with brief video messages featuring automatic chapters and recap emails.
Customer Support Troubleshooting
Support agents send visual walkthroughs with embedded links and CTAs to resolve complex technical inquiries faster than plain text emails.
Product Walkthroughs and Sales Pitches
Sales and product teams send personalized video messages with custom branding, clickable CTAs, and viewer engagement analytics.
Editorial assessment
Pros and limitations
Where it is strong
- Instantly generates a shareable web link as soon as recording stops without manual rendering delays.
- Loom AI automates metadata creation, including titles, summaries, action tasks, and chapter markers.
- Captures technical diagnostics like console errors and network activity directly into Jira tickets.
- Free Starter plan includes transcription and closed captions across 50+ languages for up to 50 team members.
Where to be careful
- Free Starter tier enforces a strict 5-minute video recording cap and limits workspace storage to 25 videos per user.
- Key AI capabilities, such as filler word removal, silence removal, and transcript-based editing, require the paid Business + AI tier.
- Transcript data is processed by external sub-processors, including OpenAI, for generating summaries and titles.
Commercial context
Loom pricing
At the review date (September 2026), Loom offers a free Starter tier (capped at 25 videos per user and 5-minute recordings), a Business plan at $18/user/month ($15/user/month billed annually), and a Business + AI tier at $24/user/month ($20/user/month billed annually). Enterprise plans require contacting sales. Verify current pricing and packaging on Loom's official pricing page.
| Plan | Price | What it includes |
|---|---|---|
| Starter | $0 / free forever |
|
| Business | $18 / per user / month (or $15/user/month billed annually) |
|
| Business + AI | $24 / per user / month (or $20/user/month billed annually) |
|
| Enterprise | Contact Sales / annual contract |
|
Pricing, limits, taxes, model access, and regional availability can change. Verify the purchase-critical details on the official pricing page linked under Sources.
Transparent ranking
Why Loom scores 75.9
Each factor is scored on a 100-point scale, then combined using the public ToolsRank weights. Engagement and momentum stay at a neutral baseline until measured signals exist, so no tool can gain or lose position from numbers nobody recorded.
Compatibility
Languages, platforms, and integrations
Languages
- English
- Spanish
- French
- German
- Japanese
Platforms
- Mac
- Windows
- iOS
- Android
- Web Browser (Chrome Extension)
Integrations & surfaces
- Slack
- Jira
- Jira Service Desk
- Confluence
- GitHub
- Gmail
- Notion
- FigJam
- Salesforce
- Zoom
- Zendesk
- Intercom
Community
Reviews and questions
No approved member reviews yet. Editorial factors above are the only rating on this page.
Reviews and questions come from Google-signed members and are checked by an editor before they appear.
Frequently asked
Loom FAQ
What are the limitations of Loom's free Starter plan?+
Loom's Starter plan is free for up to 50 members and includes unlimited screenshots. However, it restricts video recordings to 5 minutes each, caps total storage at 25 videos per person, and limits recording resolution to 720p.
Which features are included in the Loom AI suite?+
Loom AI provides auto-generated video titles, summaries, chapters, action items, meeting recap emails, automated call-to-action buttons, filler word removal, silence removal, and transcript-based video editing. These features are included in the Business + AI and Enterprise plans.
How does Loom handle data privacy when using AI features?+
According to Loom's documentation, OpenAI receives transcript data as text files to generate titles, summaries, and tasks. OpenAI does not receive the raw video or audio files. Data processing is governed by executed Data Processing Addenda (DPAs) with approved sub-processors.
What is the difference between buying Loom on Loom.com versus Atlassian.com?+
Following Loom's acquisition by Atlassian, purchasing through Atlassian.com connects Loom to the centralized Atlassian Administration hub, enables Loom recording triggers directly within Confluence and Jira menus, uses Atlassian Guard for SSO/SCIM provisioning, and bills annually based on user tiers rather than exact user counts.
Does Loom allow teams to record external meetings?+
Yes. Loom supports unlimited meeting recording lengths across its plans, with the ability to import recordings from Zoom and automatically generate meeting notes and recaps on AI-enabled tiers.
