Glossary · Updated Sep 2, 2026

Workflow automation

Connecting apps and steps so tasks run automatically on triggers, increasingly with AI steps that read, decide, and write.

Definition

Automation platforms link triggers such as a new form submission to actions such as updating a CRM, with logic, scheduling, and error handling in between. AI steps add classification, extraction, summarisation, and generation, and agent nodes can choose actions dynamically. Pricing is often per task or operation.

Why it matters when choosing a tool

Automation multiplies the value of AI by putting it inside processes rather than in a separate chat window.

Where you will meet it

AI Automation & Workflows, AI Marketing & Sales, AI Customer Support

Related terms

Agentic workflow · No-code AI · Tool use (function calling)

Tools where this matters

Reviewed products in the related categories